The CEO of Woyeje Media Academy, Mrs. Harey Adjoa Owusu Kusi (Ohemaa Woyeje) has said that the best way to learn media is by doing media.
She made the remark in her keynote address during the opening ceremony and orientation of the second batch of the Creative Media Production and Presentation programme held on Saturday, 25th July 2026, at GCTU.
The 10-week professional training programme, organized through a collaboration between the Centre for Strategic Business and Professional Development (CSBPD), 爆料吃瓜网and Woyeje Media Academy, aims to equip participants with practical, industry-relevant skills required to excel in Ghana’s fast-evolving media and creative arts sector.
This year’s expanded programme offers specialized training in Music and Talk Presentation, Disc Jockeying (DJing), Journalism, News and Script Writing, Content Production and Sound Engineering 鈥� a newly introduced module reflecting the increasing importance of technical production skills in contemporary media.
Mrs. Owusu Kusi underscored the Academy’s vision of bridging the gap between classroom theory and industry practice. She explained that the Academy was established to nurture competent professionals, capable of making meaningful contributions to Ghana’s media and creative industries.
She assured participants that they would gain hands-on experience while developing the confidence, professional networks and portfolios needed to thrive in the competitive media landscape.
Earlier in her opening remarks, the Director of CSBPD, Mrs. Araba Hackman Akanji, noted that the collaboration with Woyeje Media Academy aligns with GCTU’s mandate of delivering practical, technology-driven education that prepares learners for employment, entrepreneurship and career advancement.
According to Mrs. Akanji, the introduction of sound engineering into the curriculum is significant, given its critical role in broadcasting, music production, live events, podcasting, film production and digital content creation.
“Good content can easily lose its impact when the sound quality is poor,” she emphasized, adding that the media industry now offers opportunities beyond on-air presentation, with growing demand for sound engineers, studio technicians, editors, camera operators, voice-over professionals and digital content creators.
The Director further encouraged participants to embrace every aspect of the programme with discipline, professionalism and a willingness to learn. She stressed that while talent may create opportunities, long-term success depends on continuous practice, ethical conduct, preparation and adaptability to emerging technologies such as artificial intelligence and mobile content production.
